Democratisation beyond market access
We don’t invest because of low cost of free transactions, we invest because we dream of a better life; to own a home, to start a business, to pay of student debt, or simply to retire.
How do we prioritise the time required to manage our investments when life simply means we do not have time.
Low-cost platforms unlocked self-directed investing, triggering a seismic shift away from financial advisors. While self-directed investing may seem accessible it isn’t without risk. For time-crunched investors it’s easy to make a trade, and even easier to make a loss.
1.8B+
By 2025 75% of the global workforce are forecast to be millenials.
500M+
Globally, it has been estimated that there are more than 500 million individual shareholders.
45%
Investors that have already moved to online only DIY investment platforms.
Epiphany
The growth in self direction has accelerated the demand for targeted insights. Raised on knowledge platforms like Google, Reddit, and Quora, millennials expect instant answers.
90% of investors lose money
Research indicates that 90% of investors experience losses due to insufficient access to accurate information and facts.
Information overload
In a sea of information, pinpointing the specific data relevant to your investment goals, objectives, and strategy amidst millions of available securities worldwide can be challenging.
Time poor
Finding time amidst busy schedules to conduct research and monitor investment performance regularly can be challenging without sacrificing other important aspects of life.
Democratisation beyond market access
We understand that investors and traders should not be treated the same. Investors, typically buy and hold assets over a longer time horizon, vs traders who buy and sell seeking short term gains.
Think different
We aim to transform the connections between investors and both their investments and the platforms they utilize.
Re-write the rulebook
Although access to the markets has improved, the tools provided to investors for managing their investments have remained largely unchanged over the past decade.
Data is our foundation
Lacking timely access to the appropriate and accurate data leaves us investing blindly.