We are investors. As investors we typically hold securities for a longer time horizon than someone trading who typically conduct short-term buying and selling to seek short term gains. For investors the impact of dividends and cash payouts have a significant impact on the performance of their investments. Thats why we calculate “Total Return“. This enables investors to see the True performance of their investments. We also calculate this for our peer comparisons, enabling investors to compare the true performance of their investments vs. its peers.

The chart below illustrates the impact of total return when investors make decisions. The true performance of an investment in Imperial Brands Plc over 20 years is 1012% vs. 290% using price return. Alphamolly ensures you have the facts to make smart investment decisions.

Calculated using IMB declared restated dividends and historical prices between 29 Feb 1999 and 5 Feb 2021